Sunny Sauceda performing at the Fiesta Oyster Bake Festival at St. Mary's University in San Antonio, Texas on April 2, 2022. (Photo: Ralph Arvesen)
Sunny’s career started as a childhood star in San Antonio, recording his first Album at 5 years old. During a lifetime spent with music; first with his family then with highly successful groups and now as a solo artist, Sunny’s songwriting, recordings and performances have been enjoyed by hundreds of thousands of fans across the world. As the charismatic front man for Grupo Vida, Sunny’s legendary stage presence influenced a decade of up and coming performers – something he is continuing to do even stronger with new artistic freedom. As his musical career progressed Sunny received some of the highest recognitions in the industry including two GRAMMY awards, Billboard Magazine’s "Revolución del Año", Accordionist of the Year awards and an opening spot on the record breaking Dixie Chicks Fly tour.
Now the culmination of all his past accomplishments is clear in the quality of "Vagar Libremente" about which Tony Gonzáles who co-produced the hit CD with Sauceda said "What a tremendous talent Sunny is, Recording this CD reminded me of the old days; I think we’ve hit upon that magic one more time".
As to the CD’s commercial success, wholesalers and retailers across the country are now viewing Sunny as one of the potential hotspots in this Latin music niche. "We had a strong nationwide release on "Vagar Libremente", says Seven Z Music Distribution President Johnny Zaragoza. "Tejas Records is our biggest label partner and they believe very strongly in him. We worked the advance retail promotion on this record very aggressively. We got Sunny to Las Vegas during the production phase of the record to be introduced to music buyers for The Handleman Co. who represent K-Mart, Best Buy and Circuit City. We flew with Tejas representatives to Handleman’s annual meeting in Nashville to personally put Sunny’s advance promotion materials into the hands of every single regional sales rep in the United States. "Vagar Libremente" was able to hit the street with a level of retailer awareness that most records don’t get. We’ll see the benefit of these efforts build with every new Sunny release and that’s one reason he’s an artist to watch."
Sunny shows no signs of slowing down and is pushing his promotion and performance schedule tirelessly to keep building on his successes. Go to www.sunnysauceda.com to see photos of Sunny, to listen to samples of the new music and learn more about one of the most talented and fastest rising stars in the music business.
Fiesta Oyster Bake
106 years and counting. For a third of San Antonio’s history, the Oyster Bake has been part of the fabric of the community. What started as a St. Mary’s University alumni gathering with a handful of people in 1916 on the banks of the San Antonio river downtown has grown to a premier Fiesta San Antonio event with over 70,000 patrons and more than 7,000 volunteers.
The Oyster Bake truly is a party with a purpose. 100% of the proceeds raised during the Oyster Bake goes directly back to the students of St. Mary’s University. By attending the Oyster Bake, you are helping further the education of students and help in their growth as future community leaders. Over the years your patronage has directly contributed millions of dollars in student scholarships and university programs and for this we can simply say, thank you.
And in case you were wondering, over the two days of Oyster Bake we go through 100,000 oysters and 32,000 chicken on a sticks with jalapeno!
Sunny Sauceda
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Fiesta Oyster Bake
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Photos by Ralph Arvesen
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