Lucktoberfest | Texas Review | Ralph Arvesen
Lucktoberfest at Willie Nelson's Luck, Texas Ranch in Spicewood, Texas on October 29, 2022, with Orville Peck, The Jigglewatts Burlesque, Tanya Tucker, Desert Roses Fashion Show, Jake Wesley Rogers, Jonathan Terrell, Jason Scott, and Disko Cowboy. (Photo: Ralph Arvesen)

Lucktoberfest is a 3-day community celebration featuring music, food, and craftsmanship held October 28th through October 30th, at Willie Nelson's Luck, Texas, just outside of Austin.
"Not unlike Willie himself, Texas prides itself on bringing all walks of life together, from honky-tonk hooplas to traditional Mexican celebrations, and Lucktoberfest will take that all to the next level.”
Each night of Lucktoberfest will be anchored by a specific theme, with headliners and activities for all.
October 28
The grand introduction to the first-ever Lucktoberfest will kick off our 3-day celebration of Texas in a big way with Paul Cauthen’s Big Velvet Revue & Los Lobos. Featuring special guests: David Ramirez, The Kernal, Kirby Brown and Ryan Quiet.

October 29
Headlined by Orville Peck and Tanya Tucker, this night is a far-west cowboy-themed masquerade ball and fashion show featuring an eclectic cast of characters like Jake Wesley Rogers, Vinyl Ranch’s Disko Cowboy, the resplendent troupe, The Jigglewatts, Jonathan Terrell, Jason Scott, and central Texas designers: NICÓ, This is Sloane, DASHE, FLAMER, and Alive By Benjamin.

October 30
A night of German-influenced entertainment celebrating cherished Bavarian traditions from everything to polka and maskrugstemmen (beer-stein holding) featuring headliners Alex Meixner and Shinyribs featuring: Walt & Tina Wilkins, Sunny Sauceda, Walburg Boys, Alpenmusikanten, Tanzenfest, and Yodel Blitz.
Luck Presents is excited to pledge $1 from each ticket sold to the Central Texas Food Bank for this year's event and to work hand-in-hand with setting a goal to hit at least 100,000 meals with this year's program.

The Beer Hall tent lived up to its name, offering patrons the option of a pint or pitcher from Real Ale, Deep Ellum, Lagunitas, Thirsty Planet, and Yuengling. Music wasn't the weekend's only attraction, guests of all ages were treated to a midway carnival with classic games and Luck-themed prizes. In addition, local creative collective Preacher took over the chapel for a recorded confessional activation, inviting attendees to anonymously broadcast their deepest, funniest, or weirdest thoughts, to the crowd throughout the day.

In addition to the themed flair, many attendees dressed in elaborate Halloween costumes, and were able to enter a costume contest to win a $400 Southwest Airlines gift card. Guests could also top off their look at Tecovas' braid bar and shoe shine station. Throughout the weekend guests enjoyed beverages from Tito's Vodka, White Claw, TX Whiskey, Bev, Epic Western, Topo Chico, Sap's Original, Liquid Death, and Guayki

Renowned as one of the most exciting, singular musical experiences of the calendar year amongst artists and fans alike, Luck Reunion will return to Willie Nelson’s “Luck, TX” on Thursday, March 16th, 2023 for it’s 11th year. Tickets will go on sale to the public soon. 

Orville Peck

Lucktoberfest | Texas Review | Ralph Arvesen
Orville Peck performing on the World HQ stage at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)

Combining the lulling ambiance of shoegaze with the iconic melodies and vocal prowess of classic American country music, outlaw cowboy, Orville Peck croons about love and loss from the badlands of North America. The resulting sound is one entirely his own - taking the listener down dusty rose-colored desert highways; through a world where worn out gamblers, road-dogs, and lovesick hustlers drift in and out of his masked gaze.
So Sweet! So much heart and range and twang and swoony croon. I love Orville's live presence and persona, so glad I gifted myself this performance.

Just an absolutely wonderful show it was everything I could've hoped for, I was stoked for months to see Orville Peck and he did not disappoint. I can't wait to see them again!

It was amazing! Orville Peck is an awesome performer and storyteller as expected and his audience is the most wholesome and supportive part of the experience. It won’t be my last time seeing Peck.


The Jigglewatts Burlesque

Lucktoberfest | Texas Review | Ralph Arvesen
The Jigglewatts Burlesque performing on the Beer stage at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)

Founded in 2006, the Jigglewatts Burlesque Revue continues to entertain audiences with their re-imaginings of classic burlesque and original forays into the art of neo-burlesque.

Members of the troupe have headlined around the world and feature classically trained dancers, vocalists, comedians and entertainers whose brand of burlesque has won them a string of standing ovations among male and female adult audiences of all ages. Winner of the "Best Burlesque/Cabaret Show" award in the Austin Chronicle Readers' Poll, they continue to entertain visitors to the city and devoted long-time fans alike.
Always a stellar show, and the new additions to the troupe are amazing!

Very entertaining! We enjoyed the whole show. The entertainers work hard to make sure we enjoy ourselves.

Great performances and great creativity!


Tanya Tucker

Lucktoberfest | Texas Review | Ralph Arvesen
Tanya Tucker performing on the World HQ stage at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)

Tanya Tucker has blazed a long and singular path in country music, starting in 1972 when the shockingly precocious singer, only 13 years old at the time, debuted with her hit "Delta Dawn" (before Helen Reddy ever recorded it).

With a musical maturity that made her sound unquestionably adult, she churned out a string of No. 1 country hits while she was still in her teens, songs like "What's Your Mama's Name" and "Would You Lay With Me (In a Field of Stone)." And of course the hits kept coming after she moved on to actual adulthood, with Tucker maintaining a presence in the Country Top 10 all the way into the late '90s.

She's always had an outlaw attitude that set her apart from the pack, for instance, she released a rock 'n' roll album in 1979, when such things were unheard of for mainstream country stars. So her appeal has lasted, existing outside the constantly changing trends of country.
One great concert Tanya Tucker gave us. Give It A 10 For Sure. Loved Her Concert!

Tanya is such a great performer. She connects with us fans and really puts herself out there to give her all. Loved her on Saturday she is so good live! Been following her since the 70's she has brought me so much joy with her music. She thanked us fans several times during the show and really drove home how she truly has appreciated the love and support she has felt through her great career!

Loved her performance! She truly is a great performer. Love her candidness and compassion. I am so glad I went, would definitely be ready to see her again!


Jake Wesley Rogers

Lucktoberfest | Texas Review | Ralph Arvesen
Jake Wesley Rogers performing on the World HQ stage at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)

Songwriting is an art. Telling stories both singular and universal can be a tricky line to walk, for even the most esteemed of artists. But Jake Wesley Rogers’ bold music is queer storytelling refracted through a universal lens; it’s inspired by the authenticity and artistry of his heroes like Adele, Regina Spektor, and Florence + the Machine. His songs are for everyone, but they’re special treats for those who know and share his experiences.

Signed to hit songwriter Justin Tranter’s imprint of Warner Records, Facet Records, Jake has turned his most formative years into some of the most stunning and evocative music you’ll hear this year. “I don't think my story has been fully told,” he says. “There are so many forms of art, but the reason I make music is that my soul is at its happiest place when it's singing and performing, and I resonate at the highest level in those moments.”
He was phenomenal. I hope to soon be able to take my daughters (whom I know will love him) to see him when he is doing full shows of his own.

I didn’t know his music before the show great show! High energy, emotive, but also really fun. I definitely would go see again.

Amazing! Saw him as a opening act and he might as well stolen the show and made it his own!


Jonathan Terrell

Lucktoberfest | Texas Review | Ralph Arvesen
Jonathan Terrell performing on the Beer stage at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)

Austin, Texas singer-songwriter proves bad boy with a heart of gold with latest LP release, Westward. Born in a singlewide trailer deep in the pines of East Texas to a family of ex-religious cult musicians, Terrell has been engulfed in a life of music since birth.

After migrating to Austin, he anchored himself firmly in the city's infamous music scene as a beloved country and folk songwriter, trailing close to his heroes Kris Kristofferson and Townes Van Zandt. His sweaty and electric live shows spin honky tonk dance floors and quickly whip heads around to reveal him as a bold lyricist and explosive frontman with “Springsteenian” prowess.


Jason Scott

Lucktoberfest | Texas Review | Ralph Arvesen
Jason Scott performing on the World HQ stage at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)

Jason Scott & the High Heat are an Oklahoma band fronted by singer-songwriter, Jason Scott. Jason grew up Pentecostal and was once a youth and worship pastor. Now as a musician, he is writing songs while his bandmates joke about him once never having heard songs like "Stairway to Heaven."

Their latest album, Castle Rock, is named after the Colorado town Jason moved to after his parent's divorce. Naming the album after a time and place he said was important in shaping who he was, he hopes he will look back on the album the same. The landscape of the album spans from its namesake in Colorado to mentions of Cleveland County and Fort Worth, with sounds equally as expansive.


Desert Roses Fashion Show

Lucktoberfest | Texas Review | Ralph Arvesen
Desert Roses Fashion Show performing on Ranch Street at the Lucktoberfest Festival on October 29, 2022. (Photo: Ralph Arvesen)


Luck Presents
Luck Presents is a cultural collective headquartered in Willie Nelson’s “Luck, TX” property. Anchored by its flagship event, the annual Luck Reunion, Luck Presents creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, the brand activates events and content that showcase musicians, chefs, and creatives.

Luck Family Foundation
Formed by Luck Reunion for the purpose of preserving and supporting the music and cultural community inspired by the work of Willie Nelson and the Luck Reunion family, the Luck Family Foundation provides financial grant assistance and other resources to artists, organizations and programs in need. Resources raised by the Luck Family Foundation will be used to support organizations and programs which serve music, food, and the preservation of our American Roots legacy.

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Photos by Ralph Arvesen
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