Visit Cedar Park, Texas announced as the official partner for the 2026 LOVB Austin First Serve season. (Photo: LOVB)
In a significant move for the landscape of professional sports in Central Texas, League One Volleyball has officially named Visit Cedar Park as a primary partner for the upcoming 2026 season. This collaboration highlights the growing reputation of the region as a major hub for elite athletics, specifically as fans prepare to converge on the H-E-B Center at Cedar Park to watch the reigning champions of the league defend their title. The partnership aims to provide a seamless experience for visitors traveling from across the globe, offering curated recommendations for local hotels and businesses to ensure that the journey is as memorable outside the arena as the action is on the court.
The enthusiasm surrounding this announcement is fueled by the incredible success of the local franchise, which captured the hearts of the international volleyball community during its inaugural championship run. Michelle McGoldrick, the Chief Business Officer at the league, expressed immense excitement about the alliance, noting that working with Visit Cedar Park ensures an exceptional and hospitable environment for the thousands of supporters expected to attend. The city is equally eager to embrace this new chapter, with Tourism Marketing Manager April Walker Davis emphasizing that the presence of these world class athletes brings a fresh sense of adventure to the community while driving significant economic growth for local hotels and shops.
The roster for the 2026 squad is nothing short of legendary, boasting a lineup that includes two Olympians and twelve athletes with extensive national team experience. Together, these players hold an incredible eleven NCAA Division I titles, making them one of the most decorated groups in the sport. Fans will be thrilled to see the return of founding stars like Logan Eggleston and Carli Lloyd alongside the reigning League Finals MVP, Madisen Skinner. Skinner was a dominant force last season, finishing as one of the top four players in the entire league for points and kills. The core of the championship team remains strong with the return of defensive standouts like Molly McCage, Asjia O’Neal, and the dynamic duo of Kotoe Inoue and Zoe Jarvis.
Adding even more firepower to the rotation are four elite newcomers who bring international prestige to the Texas court. Among them is Magdalena Jurczyk, fresh off representing Poland at the recent Olympic Games, and talented Canadian setter Brie O’Reilly. The team also welcomes Bella Bergmark, a two time national champion from the University of Texas, and Madi Banks, a consistent scoring threat who arrives after a successful stint with the league finalists in Nebraska. This collection of talent represents the pinnacle of the sport and reinforces the league's mission to reimagine the future of volleyball through a holistic ecosystem that connects youth clubs directly to the professional stage. Fans looking to join the excitement can find more details and planning resources through the official league website as the countdown to the first serve begins.
About LOVB
League One Volleyball was established in 2020 with the ambitious goal of completely redefining the trajectory of the sport through a comprehensive and integrated model. By utilizing a unique grassroots strategy, the organization has built a massive ecosystem that connects every level of the game, ranging from local youth clubs to the highest tiers of professional play. As the operator of the largest network of youth volleyball clubs in the United States, the league officially debuted its professional division in early 2025.
This premier competition features an elite roster of global talent, including Olympic silver medalists and various international stars who recently competed on the world stage. As the league moves into its second season, it continues to expand its reach across the country with professional teams currently established in major cities like Atlanta, Austin, Houston, Madison, Salt Lake, and throughout Nebraska. The organization is poised for even further growth with upcoming franchises set to launch in Los Angeles, San Francisco, and Minnesota, all dedicated to fostering a lifelong connection to the sport.
LOVB
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